Ghana Modest Fashion Week 22 comes off on Saturday

A number of designers are set to showcase their glittering modest designs in the 3rd edition of the Ghana Modest Fashion Week 22 to champion diversity in the fashion and modeling industry.

Dubbed “Home Edition”, the Ghana Modest Fashion Week 2022  seeks to focus more on modest fashion origins from Ghana, narrowing its focus to the various sub-regions and how they portray modesty in a bid to bring Ghanaian fashion to the World.

The fashion show is modest-centered and serves as a riposte to Western beauty industry.

Designers are to produce fashionable clothes without crossing the boundaries of what religion permits. Models would catwalk wearing the designs produced by the designers.

According to organisers Shamfiz J, the event will not only provide a contrast to the Western fashion industry, but would also dispel prejudices against Islam.

“Generally, modest women who have had an interest in such areas, often face a lot of barriers as they have to compromise on their lifestyle or let go of their dreams,” official statement says.

“To address this, Shamfiz J modeling house has had training sessions with models and the mother company launched a fashion show in 2019 to create awareness with the theme “Beyond Fashion.

“We currently work with both genders and all other individuals who stand for modesty in the fashion industry thus our doors are always open.”

The Ghana Modest Fashion Week seeks to encourage stakeholders to embrace diversity, and provide an opportunity for more modest men and women in the area of fashion and modeling.

It is a springboard for Fashion designers to explore the theme to coin their own concepts to draw attention to modesty in Ghana for growth in mindset, human development, and economic opportunities in fashion.

In all Organisers hope to present positive role models for everyone that shares the same belief of modesty around the world  through the promotion of modest fashion in the fashion industry. We want to bring out the talent and give a platform for designers to showcase their talents also instead of us buying from the outsiders, we can promote ours so people can patronise made In Ghana outfits.

“Last years’ theme “Evolution of Fashion”, was seeking to encourage stakeholders to embrace diversity, and provide an opportunity for more modest men and women in the area of fashion and modeling,” it said.

“This year we want to start the evolution from our background as the saying goes “Charity begins at home” thus the above-mentioned theme.

“As stated earlier on, this edition will be a Ghana-to-the-world event.”

The show is to be staged at the National Theatre in Accra will take place in the evening with the red carpet starting at 5:00pm while the show begins at 7:00pm.

About Shamfiz J

Shamfiz J is a youth organization established in 2016 to create an avenue where
people earn while embracing their beliefs. It is currently operating in Ghana and partnering with
businesses that share a common interest in promoting modest fashion. The company established
other initiatives such as Shamfiz J Modeling House, Shamfiz J Foundation, Shamfiz J Ushering
services, Ghana Modest Fashion Week. Shamfiz J
Modeling House is an organization that sprouted from direct experiences with discrimination due
to religion and gender. Over the past few years, Shamfiz J limited has addressed issues surrounding
the lack of access and problematic barriers affecting modest men and women with an interest in
fashion and modeling. This has thrown light on the business need to embrace diversity in Modeling
and has triggered a stronger crop of Fashion enthusiasts in modest modeling which has been
featured in “The Mirror”, Ghana’s most popular weekly, and the Washington Post.